reading reflection

Reading reflection
http://enwikipedia.org/wiki/logotype
http://enwikipedia.org/wiki/corporate_identity

The above readings discuss the importance of an identity to a business and the important elements in producing a logo that shapes that identity. These elements, which we discussed in class, are the effectiveness, the uniqueness, the functional quality, and the maintenance of integrity, use of basic design principles, colour & representation

The way, which the logo is constructed in regards to the type, colour and graphic is discussed. In class we were shown how to make our type our own by modifying individual type. In class we also discussed how the graphic of the logo should not largely overweigh the company name as stated in the reading.

Sometimes a slogan is included in the logo as we discussed in class eg Woolworth’s the fresh food people and how these are used in the composition of the identity

The way in which we construct the logo should refect some visual identity no just appear as a form of decoration, when we explored different airports logos they all had some form of visual connection to airports/ flying. Eg the use of the circular orbits that may relate to flying