Monday, April 2, 2007
reading reflection 6
Reading 6
Lovemarks- the future beyond brands
This reading talks about lovemarks a type of company that goes beyond branding and tells us how they are better than brands and how lovemarks work.
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end
This is a confusing concept for me but love marks goes on to explain how they are different from brands and their key ingredients mystery, intimacy and sensuality. It is through these forms that they try to connect their audience with the “brand”
So I guess you could say that when designing and presenting our berrima solution we should make sure that we can connect our brand with the audience in these ways so that it can reflect the success of lovemarks
Lovemarks- the future beyond brands
This reading talks about lovemarks a type of company that goes beyond branding and tells us how they are better than brands and how lovemarks work.
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end
This is a confusing concept for me but love marks goes on to explain how they are different from brands and their key ingredients mystery, intimacy and sensuality. It is through these forms that they try to connect their audience with the “brand”
So I guess you could say that when designing and presenting our berrima solution we should make sure that we can connect our brand with the audience in these ways so that it can reflect the success of lovemarks
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